For their FW22 campaign, iconic Italian brand Prada wanted to express the exploration and evocation of feelings that the collection, designed by Miuccia Prada and Raf Simons, reflects. With this brief, BOLD shaped the narrative through a series of poetic activations that took place in Milan from September 20th and showcased the city through the eyes of Prada. Spaces and places were transformed to reflect the Prada vision; for example facades of buildings that were covered in tactile drawings from the brand’s FW22 collection.