Founded in 2010 by Veronica Ferraro and her partner Giorgio, thefashionfruit.com quickly became one of the most successful fashion blogs in Italy. She has been the face of various digital campaigns, such as Philips since 2014 and Triumph and Pantene since 2016. She regularly attends fashion weeks and exclusive events such as the red carpet event in Cannes in 2015. Over time she became more and more involved in the world of Fitness and Travel and consequently decided to re- style
the fashionfruit.com, putting more focus on these sections.